The Politics of Pretty

No Responses June 17, 2015

Learning to love yourself isn’t easy. What does it mean to be pretty? Listen to the journey two women took on their way to discovering what real beauty is.



The origin of the Dreadsock goes back about fifteen years. It was developed out of a necessity for products specific to locked hairstyles. When Julian Burke, the founder and president of Dreadsock Inc., started his dreadlocks he was determined to keep them well manicured and healthy. Although locked hair is an ancient style he found there weren’t any products designed specifically for their care and maintenance. Committed to his lock journey, Julian was determined to develop a product to meet the specific needs of locked hair. The Dreadsock is that product, providing both comfort and protection. As dreadlocks and natural hairstyles have become mainstream, there has been a demand for products that are both fashionable and functional for these styles. Through the years, Dreadsock has developed into a brand dedicated to meeting the unique needs of people worldwide who have decided to lock.

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